Marketing plan of Philips laptop

Marketing plan of Philips laptop INTRODUCTION: PHILIPS: Slogan sense and simplicity Industry- electronics Key people- Founder Gerard Philips CEO-Gerard Kleisterlee Chairman- Michiel Hessels Employees- 121,400 in 2007 The company was founded by Gerard Philips and established on 1891, in Eindhoven, the Netherlands. Its first product was light bulbs. In the 1920s, the company started to manufacture other products, like- Vacuum tubes (also known worldwide as valves), In 1939 they introduced their electric razor, Also on March 11, 1927 Philips went on the air with a station called PCJ now known as Radio Netherlands. In 1950, company introduced Philips Records. After this product Philips launches Compact Cassette tape in 1963 which was wildly successful. This was mainly used for dictation machines for office typing stenographers and professional journalists. Philips introduced the first combination portable radio and cassette recorder which is marketed as the radio recorder. Company also reduces the cassette size for the professional needs, in form of mini cassette and later the microcassette. The worlds first home video cassette recorder was made by Philips. The main competitors of Philips at that time were Sonys Betamax and the VHS group of manufacturers. Philips had early developments of a laser disk for selling movies but due to delayed in its commercial launch for fear of cannibalizing its video recorder sales. Late join with Sony they launch commercial laser disk, and again in 1982 with Sony they launch Compact Disc. This evolved to launch of DVD, which Philips launched with Sony in 1997. Philips after that also come in market of television, microwave oven, mixer grinder, music system, plasma television, home theater, energy saver(CFL) bulb, etc. The companys name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics in 1991. At that time, North American Philips was formally dissolved, and a new corporate division was formed in the U.S. with the name Philips Electronics North America Corp. MISSION OF OUR BUSINESS Here we are going to produce a new laptop. OUR MISSION- We focus on to improve the quality of peoples lives through timely introduction of meaningful innovations according to movement of situation. As a world leader in healthcare, lifestyle and lighting, our company also integrates technologies and design into people-centric solutions. Our mission is fully focused on to fulfill the peoples needs and desires when we truly understand what they want. Thats why we always begin with getting to know as much as we possibly can about our target audiences: their priorities, values, inspirations, likes and dislikes. With this insight, our international, multi-disciplinary and diverse design team is able to deliver truly relevant solutions that anticipate peoples needs, exceed their expectations and enhance our customers business success. OBJECTIVE OF OUR BUSINESS I will decide my marketing objective which will completely support continuous growth and profitability through effective implementation of the strategy. The basic objectives are; I will increase the market share on the basis of market development. I will focus more on promotional activities. I will focus on constant and positive sale growth each year in place of more sales in particular fixed year. Determination of market that should be reached by advertising. In this sector I will try to achieve quantitative and qualitative leadership. Increase the awareness of new product by print media and electronic media. My financial objective is to sale of 1000 laptop per month, means 12000 for a year. I will make strategies to double this growth in next year. Planning process Development of new product is a challenging process. It starts with plan formulation; firstly we identify the problem and plan to solve it. The iteration continues until the plan is declared as successfully completed. The first step in formulation of planning is situational analysis. These are the steps of planning formulation. Situational analysis This analysis gives us information to identify the issues and problems that need to be addressed. For situational analysis these are the information required Socio demographic- Population composition and distribution, learning and family services. Economic activities- national account, poverty Socio- cultural and political- political structure, participation, relevant law, government policies, etc. Formulation of goals In goal formulation we specify the desire outcomes to achieve addressing the priority problem which identifies in the situational analysis. Formulation of policies and strategies In this we make a plan and create a direction to achieve the goals, objective and target. Identification of programs and project In this step we convert our plan and objective into specific implementable activities. Investment programming and budgeting Here we will decide which programs and project can be implemented according to our pre determined time scheduled and frame MARKET AND INDUSTRIES ANALYSIS Firstly I will go for market analysis which gives our company the sufficient information about market and consumer needs, want and demand. Market analysis will help to right offer to right consumer and can meet consumer satisfaction and can make better communication with consumer. On the basis of this study you can make delight consumer, and retention of consumer. It possesses sufficient information about the market and consumer needs, wants and demand. It will help to right offer to right customer and can meet consumers satisfaction and can make better communication with them. Also they have some important information about customer, which is helps to make delight consumer. With the pioneering research techniques, Primary Intelligence is able to identify and measure market drivers, benchmark and track changes to help you position your products and services correctly, and respond to emerging competitive threats and opportunities. Market Needs Analysis will help to opti ­mize your sales teams efforts by: This helps us to identifying decision making and purchasing patterns Exposing decision-making criteria and areas of influence This also providing objective, real-world feedback that sales professionals can leverage to improve their strategies and tactics. Market Needs Analysis gives us the infor ­mation that directs for our product marketing, demographic targeting, and sales tactics as you approach new ground. On the basis of study of Institute of development and communication (IDC) India which is a premier global market intelligence firm, the laptop market in India has 79% year-on-year growth during 2006. The sale of laptop is growing faster rate than projected. India is growing day by day a big market for laptop industries. On the basis of analysis of a top official of HCL Info Systems, market share of laptops would be 35-40% in the next two years. GROWTH DRIVERS FOR COMPANY Indian Laptop market in increasing faster as it was in 2005 that sales of laptops surpassed the sales of desktop computers. It happens first time in India. Change in work life of consumers is a main cause for growth for sale of laptop. The dynamic use anytime anywhere access to information is increasing, the sales of laptops. Reduction in prices and affordability was a big cause to improve the sale of laptop. In these days Laptops are now sold at approximately half the price at which they were sold two years ago. Laptops prices are now almost at par with the desktop computer prices. The most important factor is duty free import of Laptops also helped a lot in increasing the penetration level of the product among the consumer. Laptop awareness is also increased over the years. Our Target Markets Firstly we have to target the market for Philips laptop. By definition we know that -A target market or target Audience is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping. Market Targeting is the process in which intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. The target market of our laptop is shown below: Our potential markets are separated into two segments; Corporate User and End User. The primary marketing opportunity is selling to these well defined and accessible target market segments that focus on investing discretionary income in these areas: Corporate User: There is requirement of more feature in their laptop as per there use and work profile. Corporate users are the users who buy the LAPTOP for their official purpose only. The MD, GM, DGM, and CEO are the main corporate level users. Corporate users End User: The end users are basically focused on price. These are those users who buy the laptop for their personal use. Teachers of University, Students of private University, businessman etc are the End users for laptop End users Market Demographics WE have two objectives in regard market demographics: first we will to determine what segments or subgroups exist in the overall population; and secondly we have to create a clear and complete picture of the characteristics of a typical member of each of these segments. Once these profiles are constructed, we can to develop a marketing strategy and marketing plan. The five types of demographics in marketing are age, gender, income level, race and ethnicity. The term demographics as a noun are often used erroneously in place of demography, the study of human population, its structure and change. Although there is no absolute delineation, demography focuses on population structure, processes and dynamics, whereas demographics is most often used in the fields of media studies, advertising, marketing, and polling, and should not be used interchangeably with the term demography or (more broadly) population studies The profile of our PHILIPS LAPTOP customer consists of the following geographies, demographics and behavior factor: Geographic We have specific domestic geographic target area. We will firstly serve the product to domestic market. We will cover the Metropolitan area through our own distribution channel. We have our large no of distributors approximately in each state in India. Demographics Demographic has been done on the basis of the following attributes: We are try to give almost same featured laptop and for both the corporate and end users. The laptops loaded with all those feature which will certainly enough for University teachers and doctors to use it for their research work. As well as all High, Middle, Upper middle and middle class can use it without any difficulty. Behavior factor We all are aware about some behavior factor which is good and in favor of my company. This is related to the It is the thinking that laptop increase the status and prestige of the individual. Also Consumer wants products, which are available in anywhere on any time. Consumers feel that they have a separate image by using PHILIPS LAPTOP. Market Needs We have to provide our customers the opportunity to choose LAPTOPs with different configuration according to market needs. This is very important to fulfill the following benefits which are important for our customer. We will completely focus on these facilities for our customers according to preference: High quality Today all the customers are aware about the general function of computer because they are already using the desktop since long time. Thats why at this time the Consumer wants high quality product, which is must been high in regard to performance. PHILIPS meets this need of consumer. Reasonable price Today consumer wants a high quality product at reasonable price, for that reason PHILIPS try to provide high quality product at a reasonable price. Different flavors When we talk about the customers choice that is vary from person to person. So PHILIPS provides different laptop with different features for different feature. Product availability Todays the customer always seek available product so that they can buy the product at any time according to their need. Market Trends PHILIPS produces different type of laptop which fulfills quality but a reasonable price. Now laptop Production Company is growing and more competitors are coming in the market also customer are more aware about the product for that reason they want different types of product. At the moment market is growing faster, competition are increasing. Thus, Philips made segments for their product. Philips divided their customer in to three groups, and give emphasis on each of the group. Market Growth PHILIPS Company is going upward with a strong competition. With the domestic market, our international market growth statistics is increasing day by day. SWOT ANALYSIS The following SOWT analysis captures the key strength and weakness within the company, and describes the opportunities and threats facing PHILIPS. Strengths: We have strong information technology and customer relation management approaches our customer can track any delivery by containing online customer services. PHILIPS has its popular brand name. We have Strong quality product. We are producing attractive design. Body of Philips laptop is made of the silver and plastic both. We have our own large distribution channel. The satisfaction of buyer about Philips product is very good. Weakness Lack of promotional activities. At present we have insufficient capital. We have lack of promotional activities There are some legal and political barrier regarding import, tax and shipment. Opportunities Increasing the demand of LAPTOP o the basis of survey. Increase in management school. Technical based job are increasing. Improved market portfolio. Increasing sales through the country. Promotional activities to increase brand image. Threats Legal political barriers regarding import duty, tax etc. The large no of range of laptop of existing in present time in market. New competitors are entrance in the market. The price of LAPTOP is decreasing day by day, so there is low profit of margin in this business COMPETITORS At present in the market there are no of competitors in laptop industries. We have to analyze their strategy and know everything like feature, quality, price, segmentation, pricing strategies, target market and so on. The major player in laptop industries are:- Hewlett Packard (HP) Lenovo Acer IBM Toshiba Dell Sony PRODUCT WISE ANALYSIS OF OUR NEAREST COMPETITORS We establish our own market. Also it is facing some competitors. The no of competitor are at present time and their status is as given- Sources to Gather the Information about our Competitors The following are 10 sources and strategies by which we can get information about our competitors: Suppliers: Annual reports Phone the competition Talk to their customers Check periodicals and trade journals Review the companys Web site. Talk to some of their employees: Be careful what you disclose. But a little give and take might yield surprising results. Visit your competitors at a local industry trade show: It will give us a good idea of how competitors present themselves to the public. Review reports and profiles of the local industry Look at your competitors advertising Ø HP: HP Pavilion HP is a line of personal computers produced by Hewlett-Packard and introduced in 1995. The name is applied to both desktops and laptops for the Home and Home Office product range. Todays HP is the largest player in the market. HPs LAPTOP has captured the maximum market share of laptop and pc. It is produced in China. It is holding a leading position for long time in laptop in our country. It has large no of its customer group. Current Notebook Models of HP 18.4 inch: HDX18t 17.3 inch: dv7t 17.0 inch: G70t 16.0 inch: HDX16t / dv6t / dv6z / dv6zae (Artist Edition 2) / G60t 15.6 inch: Compaq CQ60 15.4 inch: dv5tse 14.1 inch: dv4tse / dv4t 13.3 inch: dv3t / Voodoo Envy 133 12.1 inch: Touch Smart tx2z / HP Pavilion dv2z 10.1 inch: HP Mini 110 Mi / HP Mini 110 XP / / Mini 1000 Vivienne Tam Ø DELL: In the 1980s Dell became a pioneer in the configure to order approach to manufacturing delivering individual PCs configured to customer specifications. In contrast, most PC manufacturers in those times delivered large orders to intermediaries on a quarterly basis. To minimize the delay between purchase and delivery, Dell has a general policy of manufacturing its products close to its customers. This also allows for implementing a just-in-time (JIT) manufacturing approach, which minimizes inventory costs. Low inventory is another signature of the Dell business model a critical consideration in an industry where components depreciate very rapidly. Products of dell: Dell inspiron series Dell vostro series Dell 1510 Dell n series Dell studio 14z Dell studio xps 13 Dell studio xps 16 Ø ACER: It is a Chinese producer of laptop. Acer has taking cover over the market share of LAPTOP PC in India. It is emerging laptop brand today and focuses on product for middle class and student. Product of Acer in market at current time: Acer Gemstone series Acer Travel Mate series Tablet PC series Acer Aspire series Acer Aspire Timeline series Acer Extents series Acer Ferrari series Ø LENOVO: Lenovo markets its products directly to consumers, small to medium size businesses, and large enterprises, as well as through online sales, company-owned stores (in China only), chain retailers, and major technology distributors and vendors. It is also a competitor of PHILIPS LAPTOP. Lenovo makes a variety of products for worldwide sale, these products include: Lenovo Lenovo ThinkPad laptops Lenovo Think Station Lenovo workstations Lenovo Think Server Idea Pad consumer-oriented laptops Lenovo 3000 J Series laptops Lenovo 3000 C, N, and V Series laptops A current agreement allows Lenovo to sell IBM-branded desktops and laptops until 2010. OUR PRODUCT RANGE PHILIPS: when we talk about our company we are basically a television company. But enhances our company business by producing laptop. Product offering PHILIPS offers different type of configuration at different price to our consumer for chooses their expected product. This laptops are given in figure PHILIPS EXTREME SERIES PHILIPS MOUNTAIN SERIES PHILIPS S-20 PHILIPS S-10 PHILIPS YUVA BASIC KEY FOR OUR SUCCESS: We have Strong quality Brand image of the product. We have our own distribution channel We are focused on to retain our customer to generate repeat purchase and referrals. Our general average sales about 1000 piece per month. Critical issues for our company Form the inauguration, PHILIPS is still in the early stage. The critical issues for PHILIPS are: There are quality variation in our products We excess discounts from other competitors. Marketing strategy For launching the Philips laptop we have to know about marketing strategy. It is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a compan ys overarching mission statement. The marketing strategy will create awareness, interest and appeal from our target market for what PHILIPS offers to customers. The marketing strategy is based on superior performance in the following areas: Our product have different configuration. Philips laptop focused on Product quality. Delight user. Positioning Philips will maintain its position as a laptop company. The position will be achieved by quality product, competitive price, and according to consumers demand and delight consumers. They have experienced manager to make awareness about the product to customer. Strategies Our main primary marketing strategy will seek to first create customer awareness regarding the products. Our other marketing strategy are- To increase the product line and length as per the expectations of the consumers To serve the consumer with competitive prices To ensure the availability of the product Practicing Total Quality Management (TQM) Consumer Orientation Produce and market international standard products Marketing Mix Philips laptop marketing mix is comprised of the following approaches to product price, distribution, advertising and promotion, and customer service. This is the basis format of marketing mix. PRODUCT  · Brand name We have our strong brand name PHILIPS. Which is already known by customers in market?  · Product variety PHILIPS has five types of product. These are PHL EXTREME SERIES PHL MOUNTAIN SERIES PHL-S20 PHL-S10 PHL EC Quality PHILIPS always maintains high quality of its products. Total Quality Management (TQM) is practiced here. Design Attractive design, different colors, comfortable weight. Features Philips product has a Variety of features in comparison of competitors. Packaging PHILIPS supplies the laptops to the users in attractive packet. It provides special cartoon to send the LAPTOPs to its dealers which is for safety purpose also. Size Our products size varies a little too product to product and depending on screen of laptop. Service We will provide home delivery service after selling of our laptops. PROMOTION Sales promotion PHILIPS provides shot-term incentives to encourage and purchase or sale of products. Occasionally it gives special discounted price for its products. It also gives T-shirts, caps, Bluetooth and other accessories to the customers. Advertising We will give the advertisement for Philips laptop through newspaper, billboard, popular magazine, leaflets, sponsoring on game competition, internet etc. Personal selling When we talk about personal selling, then it can be said that Philips is not arrange any types of personal selling. PRICE  · Price list  · Discount It allows discount facilities for its retailers and dealers.  · Payment period PHILIPS sells LAPTOP on credit to its distributors and retailers and after the sale they then make payment. The payment time is of 45 days month, after this due date the interest will be charged. PLACE  · Distributor Channels We have our own channel for distribute the products in all main city of India  · Location Firstly we will cover the district areas of our country to sale the Philips laptop.  · Transport We have no own transport facility for our distributors. Distributors are responsible for taking the products to their showrooms. Marketing Research Marketing research is very important for us to know about current market and predict future needs. We can collect the information through the dealer and retailer by x Question Notes customer responses to the How did you hear about product? question. Based on the answer it takes its promotional activities. Customer suggestion They take customers suggestions to gain additional information. It want to know from the customers about- What suggestion do you have to improve our product? And Why do you need a laptop? Financials This sector will offer the financial overview of PHILIPS LAPTOP related to marketing activities. PHILIPS address brake even analysis, sales forecast, expense forecast, and indicate how this activity are link to the marketing activity. Break-even Analysis The break-even analysis below illustrates the number of single sales, or units, that we must realize to break-even. This is based on average sale and costs per transaction. Monthly Break-even Point Break-even Analysis: Monthly Units Beak-even 700 Unit. Monthly Revenue Beak-even Tk. 3, 64, 00000 Assumptions: Average Per-Unit Selling Price Tk. 52, 0000 Average Variable Cost per month Tk. 42,000 Estimated monthly Fixed Cost Tk. 70, 00,000 Sales Forecast: PHILIPS thinks that the sales forecast will be achieve into the into the five main revenue streams; PHL EXTREME SERIES, PHL MOUNTAIN SERIES, PHL-S20, PHL-S10, PHL EC. It will steadily increase sales as the advertising budget allows although the target market forecast listed all of the potential customers divided into separate groups. The forecasted customers group divided into 2 categories: Corporate Users and End Users. Expense Forecast Marketing expense is to be budgeted at approximately 3% of total sales for 2010-11 and 4% for 2011-12. Expenses are tracked in the major marketing categories of newspaper advertisements, printed leaflets, billboard promotional event and others. Controls The purpose of PHILIPS LAPTOPs marketing plan is to serve as a guide for the organization. This plan is about implementation, changing the business, and making it better. Here we look at specific implementation programs, and the details that it takes to make it happen. The following areas will be monitored to gauge performance: Customer satisfaction Revenue: monthly and annual Expenses: monthly and annual Implementation The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. Our contingency planning Difficulties and Risks for our business An entry into the market by an already established market competitor. Problems generating visibility, a function of being an internet-based start-up organization. BIBLIOGRAPHY: * http://en.wikipedia.org/wiki/Philips * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=geographic+target+area * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=MARKET+DEMOGRAPI+WIKKI * http://en.wikipedia.org/wiki/Sales_promotion * http://www.google.co.in/search?sourceid=navclientie=UTF-8rlz=1T4ADSA_enIN354IN355q=sales+promotion+wikki * http://en.wikipedia.org/wiki/Marketing_strategy * http://en.wikipedia.org/wiki/Marketing_mix

Athletic Training and Writing Studies

Genre Analysis This paper will take an in depth look at two articles that are representative of two different discourse communities. It will also analyze features that are different amongst the two discourse communities so that people have a better understanding of the different characteristics that discourse communities possess. It will explore the different styles that each discourse community utilizes, including but not limited to writing, citation styles and organizational styles. Keywords: Discourse Community, characteristics, organizational style, citation style writing style Many people do not understand that to be considered a discourse community, a group must have certain attributes. These attributes represent the way that the discourse community read, write, or communicate with one another. It is important that these attributes are done on a level that will be understood by those within the discourse community they are a member of. Although each genre typically has their own way of communication, whether it is via writing, email, or another form of communicating, some utilize the same ways and other genres utilize different ways. Regardless of the choice of communication, the goal is the same throughout discourse communities and that is to have effective communication. The differences and similarities are apparent when analyzing two articles from two different discourse communities, Athletic Training and Writing Studies. The first peered reviewed article accessed from the Athletic Training Education Journal titled â€Å"Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?† examines the way that Athletic Training has defined it body of knowledge and how to secure that body of knowledge in the Athletic Training discourse community. The second peered reviewed article titled â€Å"Rhetorical Reading Strategies and the Construction of Meaning† not only discusses reading and writing at a college level, however also discusses the role of rhetorical reading while writing and reading. Identification Identifying the differences and similarities between the two peered reviewed articles, â€Å"Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?† by Patrick O. McKeon, PhD; Jennifer M. Medina McKeon, PhD; Paul R. Geisler, EdD and â€Å"Rhetorical Reading Strategies and the Construction of Meaning† by Christina Haas and Linda Flower gave more clarity on the different and similar writing styles of the two different discourse communities. The first difference that was apparent was the formatting of the two articles. The first article by McKeon et al. appears to use an APA format for their article. APA format typically includes an abstract as well as a reference page that list the sources that were utilized throughout the paper, this paper included both. The APA citations are also different than the MLA citations. The Haas and Flower article is done in an MLA format, it does not include an abstract, title page and the source page is referenced as a â€Å"work cited† page which is typical of MLA formatting. The citations in MLA formatting are presented differently on the â€Å"works cited† page than a reference page of the APA format. What was observed in both articles that was similar, although using the different formats, was that both articles were 1-inch margins and 12-point font which is adhering to both the MLA and APA formats. To attract a reader typically organization of an article is important. These two articles differed in how they were organized, for instance the article â€Å"Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?† is organized by headings that clearly represent the facet of the information that is to follow the heading. Haas and Flowers article â€Å"Rhetorical Reading Strategies and the Construction of Meaning† does not include headings to present information, the information is sporadically placed within the article, including data represented by the study itself. A prominent similarity between the two articles was that they were both evidence-based articles. The article â€Å"Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?† the study shows that by clearly relating the Professional body of knowledge and the evidence that is utilized in the evidence-based practice helps to secure that there is, in fact, authority and legitimacy to the Athletic Training Profession body of Knowledge. (McKeon, el.at.) The article â€Å"Rhetorical Reading Strategies and the Construction of Meaning† was based on studies done with college students. These studies represented primarily the different ways that college students read and write. These studies were performed in hopes that undeniable proof would indeed help to strengthen the abilities of college students in the aspects of reading and writing. There were similarities to the stylistic form of writing of both the articles. The Haas and Flower article was more of an active voice rather that a passive voice. This was noted mainly because of wording and sentence structure. An active voice basically describes what the subject is doing or going to do, which in this article could be clearly defined throughout. The article by McKeon el. at. also used an active voice throughout the article. Suggesting what could be done as well as what is being done to secure their Professional Body of Knowledge in the Athletic Training field. Using an active voice in both articles helped to validate the strength of the articles which is important to the reader. Regarding the convention of the two articles they differed in how information was conveyed through visual illustration. It was clear that the authors Haas and Flower utilized multiple illustrations to identify the results and convey important information a manner that was visually understood. This allowed for information to be conveyed faster and accurately with different visuals, i.e. graphs, figures. In the article â€Å"Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?† the authors chose to not utilize many visuals, instead they utilized the grammar convention, which made deciphering the article slightly more time consuming that when visuals are incorporated. In short, the common goal of both articles was to communicate information to help advance their specific discourse community. In the Writing Studies community the information relayed, no matter how, was to improve the reading and writing skills of college students. In the community of Athletic Trainers, it was to facilitate a better understanding of the Professional Body of Knowledge and the relation to their stature in the healthcare field. The common goal simply stated was to advance each discourse community with the studies that were performed. Analysis Reading both articles, it was clear the active voice was representative of both the Writing Studies and Athletic Training discourse communities. Using the active voice defines a characteristic of both communities and the way they communicate, making sure that information is conveyed, clearly, concisely and straight to the point. This is an important attribute to these discourse communities simply because to advance it is important to understand and communicating efficiently is important. Utilizing the active voice also relays the strength and validation to the article which is important to the reader also. These two articles are clearly written as evidence-based articles, this is another important characteristic of the discourse communities of which the authors belong. It shows that both discourse communities rely on data that has scientifically evident and data that proves the facts. This information is made available in both articles through concise experiments that resulted in a conclusion that was beneficial to both discourse communities. This is an important attribute in the discourse communities because the reputable proof that is determined through these experiments reflects that the discourse communities require information that is only factual and based by scientific evidence. Organizational manner of both articles as stated was different. The article by McKeon, el. at. chose to structure the paper with an introduction, method, result, analysis and discussion format. This type of structure can be a representative characteristic of the discourse community Athletic Training by suggesting the discourse community relies mainly on scientific evidence and factual data. Utilizing headings helps the reader follow and have a clearer understanding of the material that is being discussed. The article by Haas and Flower chose to take a more laxed approach to the structure of their article. The authors used very little headings and left the article with points that could be further discussed. Even know results were apparent this article was left more open-ended, maybe to leave the reader no choice but to ask questions? This type of structure demonstrates the discourse communities will to speak freely and offer any elaboration that is needed. The different formatting of the articles APA and MLA represent the different characteristics that both discourse communities possess. The Athletic Training discourse community utilized an APA format in this article, this is representative of the concise, reliability and validity that is expected when writing in this discourse community. The authors of the Writing Studies article utilized the MLA format for the structure of their paper which is typical of the discourse community. This type of format demonstrates the discourse community's openness to further discuss and elaborate on the subject at hand. The difference in the formatting of the citations on both the reference and works cited pages represent the discourse communities' differences of what they stress importance on when using multiple sources. MLA citations always begin with the title name and APA citations usually begin with author first. The Athletic Training discourse community, using the APA format prefers to emphasize the importance of the author (writer) contrary to the discourse community of Writing Studies who choose to emphasize the importance of the subject in their citation. The conventions that were apparent in the articles displayed the discourse communities' differences in respect to conveying information. The Haas and Flower article had multiple visual illustrations that conveyed precise information in a quick manner. This is standard of the Writing Studies discourse communities will to open minded for elaboration. Presenting a graph or figure can reflect the need for more discussion. The McKeon el. at. article used only one display of visual illustration to convey information which is contrary to the discourse community who is usually under time constraints. The authors chose to use more grammar conventions such as mechanics, usage, and sentence structure to convey their message. This is also typical of the discourse community of Athletic Training and their continued effort to communicate in a fashion that is easily understood, straight to the point, concise and efficient. The last noted similarity in both articles was the fact that the articles were written in a manner that provided information to improve their discourse communities. Knowledge is power, and this was reflective in both articles with the information that was conveyed. This makes sense as both discourse communities have common goals and that is to better the community to which they belong by further research and continued communication. Reflection This Genre Analysis has given me the opportunity to explore and examine the different writing styles of the discourse communities of Writing Studies and Athletic Training. Despite that the discourse communities are from completely different realms, I analyzed both articles which later proved to achieve one common goal and that was communication through writing. After analyzing the two articles it was clear that the discourse communities had different as well as similar writing styles that they utilized to convey their messages. I was able to gain an understanding that the overall goal of conveying information effectively and concisely. Of which, ironically, was a common goal among both discourse communities. This analysis has also given me a better understanding of how writing, or the type of writing used can identify the characteristics of a discourse community. For example, the Athletic Training discourse community writes in a fashion that is straight forward and to the point to communicate the outcome. The Writing Studies discourse community tends to leave some information open ended, up for discussion they are a little laxer in their approach. No matter the approach in writing among the discourse community the bottom line will always be the same, to write in a manner that is concise and effective. Another very important aspect that was observed was the importance of adapting to the writing styles of the discourse community you belong to. Adapting will ensure that you can communicate effectively within the discourse community and most importantly be respected by fellow members. ReferencesHaas, C., ; Flower, L. (1988). Rhetorical Reading Strategies and the Construction of Meaning. College Composition and Communication, 39(2), 167-183. doi:10.2307/358026Patrick O. McKeon, Jennifer M. Medina McKeon, and Paul R. Geisler (2017) Redefining Professional Knowledge in Athletic Training: Whose Knowledge Is It Anyway?. Athletic Training Education Journal: April-June 2017, Vol. 12, No. 2, pp. 95-105. https://doi.org/10.4085/120295

Ericksons Psychosocial Theory

ERICKSON’S PSYCHOSOCIAL THEORY 1. Erickson’s Psychosocial Theory PSY 104-275 ERICKSON’S PSYCHOSOCIAL THEORY 2. ABSTRACT Erickson’s Psychosocial Theory, PSY 104-274. Erick Erickson was a psychologist that was born in Germany and became famous for his Theory of eight stages of development. Erick believed there were eight influential stages in a human’s life. At each stage, a unique developmental task confronts individuals with a crisis in which must be resolved. According to Erickson the crisis is not a catastrophe, but a turning point marked by both increased vulnerability and enhanced potential.Key Words: psychoanalytic, psychoanalysis, Autonomy, Generativity, Stagnation ERICKSON’S PSYCHOSOCIAL THEORY 3. ERICKSON’S PSYCHOSOCIAL THEORY 4. Erik Erikson was born in 1902 near Frankfort, Germany to Danish parents. Erik found himself in quite an identity crisis while growing up. He was a blonde hair blue eye Jewish boy that found it difficul t to study in Jewish temple because of his looks. And in grammar school he was out casted for being Jewish. He also studied art and a variety of languages during his school years, rather than science courses such as biology and chemistry.He did not like the atmosphere that formal schooling produced, so instead of going to college he traveled around Europe, keeping a diary of his experiences. (Personality Theories, Dr c. George Boeree. ) After a year of doing this, he returned to Germany and enrolled in art school. After several years, Erikson began to teach art and other subjects to children of Americans who had come to Vienna for Freudian training. Erick than met a Canadian dance instructor named Joan Serson who was also teaching at the school where he worked. The couple married in 1930 and went on to have three children.In 1933 he came to the U. S. and took a teaching position at Harvard. In addition to teaching at Harvard he also had a private practice in child psychoanalysis. La ter he held teaching positions at Yale, San Francisco psychoanalytic, Austin Riggs center and the center for advanced studies of behavioral Sciences. He published a number of books on his theories and research, including Childhood and Society and The Life Cycle Completed. His book Gandhi's Truth was awarded a Pulitzer Prize and a national Book Award. Erick retired in 1970. He however continued to write, do research and occasionally lecture.In 1950 serious health problems ERICKSON’S PSYCHOSOCIAL THEORY 5. forced him into full retirement. Erick died in 1994 at the age of 91. (Personality Theories, Dr C. George Boeree. ) Erick Erickson was however probably known best known for is Psychosocial Theory. Erickson’s theory was one in which eight stages of psychosocial development unfold through out a humans lifetime. Each stage consists of a unique developmental task that confronts individuals with a crisis in which must be faced. (Santrock, 2008,16) The first stage, Trust vs. Mistrust, occurs from approximately birth to one year.Erikson defined trust as an essential trustfulness of others as well as a fundamental sense of one's own trustworthiness. He also said that some mistrust is necessary to learn to discriminate between honest and dishonest persons. If mistrust wins over trust in this stage, the child will be frustrated, withdrawn, suspicious, and will lack self-confidence. (Santrock, 2008,16) The second stage, Autonomy vs. Shame & Doubt, occurs between ages two and three. During this period it is important that the parents create a supportive atmosphere for their child so it can develop a sense of self-control without a loss of self-esteem.In this stage, Erikson said the child encounters rules, such as which areas of the house he is allowed to explore. (Santrock, 2008,16) The third stage, Initiative vs. Guilt, occurs between ages ERICKSON’S PSYCHOSOCIAL THEORY 6. four and five. This is the stage in which the child must find out what kind of person he/she is going to be. The child develops a sense of responsibility in which the child increases initiative during this period. If the child is irresponsible and is made to feel too anxious then they will have uncomfortable guilt feelings.Erikson believed that most guilt is quickly compensated for by a sense of accomplishment. (Santrock, 2008,16) Erikson's fourth stage, Industry vs. Inferiority, occurs between six years and puberty. This is the period in which the child wants to enter the larger world of knowledge and work. One of the great events and influences of this time is the child's entry into school. This is where he is exposed to the technology of his society: books, multiplication tables, arts and crafts, maps, microscopes, films, and tape recorders.However, the learning process does not only occur in the classroom according to Erikson, but also at home, friend's houses, and on the street. (Santrock, 2008,16) Components of Erikson's prior four stages contribute to the fifth stage, Identity vs. Identity Confusion. This occurs during adolescence. During this period the identity concern reaches climax. (Santrock, 2008,16) Erikson's sixth stage, Intimacy vs. Isolation, occurs during young adulthood. Intimacy with other people is possible only if a reasonably well-integrated identity emerges from stage five. The main concern of Erikson's seventh stage, Generativity vs.Stagnation, is to ERICKSON’S PSYCHOSOCIAL THEORY 7. assist the younger generation in developing and lead useful lives. When the individual feels that he has done nothing to help the next generation then they experience stagnation. The final stage, Integrity vs. Despair, occurs during late adulthood. This is the time in which the individual looks back and evaluates their life. If the previous stages have developed properly then they will experience integrity. If the previous stages have not developed in a positive way then they will feel despair. (Santrock, 2008,16)Ericksonâ₠¬â„¢s model has some advantages and disadvantages to it. One of the advantages is that it is a good model to follow in infancy and in early childhood when there is little or no communication being done between child and parents. The model sets a â€Å"measuring stick† to a child’s normal development that a doctor and parents can use to see if the child is developing behind schedule or ahead of schedule. This all also allows doctors and parents to possibly diagnosis a possible mental abnormality or learning disability. However I believe this model is good to use to assume only if a child is healthy.Once a child or adult is diagnosed with a mental illness of some sort the model cannot be really used anymore. The model also has limitations to it. As I mentioned in the prior paragraph once a child or adult is diagnosed with a mental illness the theory cannot be really only used to a degree. Dependent on what type of learning disability or mental disability the child or ERI CKSON’S PSYCHOSOCIAL THEORY 8. adult may have the person may not be able to recognize these developmental needs that happen throughout his or hers life.The adult or child will heavily depend on his or her caretaker to either support these developmental stages for them or the caretaker may have to be the one that actually supplies these needs and offers the reassurance that is needed to person’s stages. The relevance to society this offers is that it shows us how a healthy individual should develop through life. It is a model for us to follow to know proper developmental stages of a human being from infancy to late adulthood. It helps parents know what is the â€Å"norm† for there children and if maybe there is something developmentally wrong.In older adults it also helps us guide our way into later stages of life. It may help people who feel that they have not been successful in society feel that they are in the normal. They may see that they have developed and contributed to what the normal is expected. This paper helped me realize that there was such a model to develop developmental stages. I realize looking back to my adolescence years I have hit these stages and remember dealing with these problems. It also prepares me for what’s ahead and what to expect in later developmental stages.Being better prepared for my upcoming stages should make my transitions through them much easier. ERICKSON’S PSYCHOSOCIAL THEORY 9. References Essential of lifespan development, John Santrock, University of Texas at Dallas, published 2008 Erickson’s theory of psychosocial development, Kendra Cherry, http://psychology. about. com/od/psychosocialtheories/a/psychosocial. htm Simply psychology, Erickson’ theory, Saul McLeod, published 2008, updated 2013. http://www. simplypsychology. org/Erik-Erikson. html#sthash. byyb8hC6. dpbs Personality Theories, Dr c. George Boeree. http://webspace. ship. edu/cgboer/erikson. html

Social Media Report Template How to Show Your Results - CoSchedule

Social Media Report Template How to Show Your Results Social media analytics can hard to translate for clients or coworkers who have little knowledge about each channel. You need to be able to clearly explain what you and your team are doing to justify your budget. Building social media reports can help you do that. But, you can’t just throw some numbers in a spreadsheet and call it good. Your report needs to be visual, comprehensive, and  easy to skim, but also include enough information to prove your work is producing results. The takeaways youll pick up from reading this post are: How to quickly and easily compile a social media report. Well walk through every step of the process. How to explain social media data to your client or team members. Well cover how to analyze your social media data How to prove social media marketing is working for your business. Well show you how to show youre making a difference. Measuring and reporting on social media marketing doesnt have to be hard. And in this post, well prove it. Keep It Simple And Download Our Social Media Report Templates Make social media reporting easy with these three free templates. Download this bundle and youll get: Weekly Social Media Report Template to keep your team and organization up-to-date week to week. Quarterly Social Media Report Template to present your quarterly progress (when youll likely meet with execs, clients, and key stakeholders). BONUS: Social Media Posting Schedule Template to plan out your posting frequency (which you can optimize over time as you see whats working, and what isnt, over time). Snag your free templates first. Then, well walk through how to use them (and start showing your success to your organization).The Best Social Media Report Template to Show Your ResultsWhy Build Social Media Reports? Social media reports help you understand what is and isn’t working in your strategy. They also help you prove that your efforts are working, as well as provide transparency throughout the company as to what your team is doing. Not Sure How Or Where To Gather Your Data? These report templates require a lot of data research to complete. You can find most of that data in different app analytics sites as well as Google Analytics. Check out these resources to find all of the data you need: How to Drill Into Data to Extract Powerful Social Media Insights How to Use Social Media Analytics to Create the Best Content Where Can You Find the Best Social Media Data You Need to Succeed? How to Set Social Media Goals to Crush Your Business Objectives 5 Big Questions About Your Site That Google Analytics Can Answer Or, Use 's  Complete  Social  Analytics Suite Did you know makes it easy to plan and publish social media content? It's true! Our all-in-one marketing calendar includes everything you need to manage your entire social media marketing workflow. And with our new and improved Social Analytics Suite, you can effortlessly measure social performance and produce eye-popping reports. Social Engagement Reports With  Social Engagement Reports, you can get a high-level overview of your social media marketing's engagement performance.   With this report, your marketing team can: Gain actionable insights  into what's working and what isn't for your social profiles.   See past baseline metrics  so you can determine if your efforts are improving your engagement. Filter through data  to find the metrics you need in a snap. Social Profile Reports With Social Profile Reports, you can... Access top social profile reports from one dashboard. Stop downloading reports from individual platforms (or multiple third-party tools). Quickly view important social KPIs for Facebook, Twitter, Instagram and Pinterest right inside . Refine your social strategy with actionable insight. Track your social performance so you know what’s working (and what isn’t). Use real-time data to make updates to your social strategy, so you can continue to drive results. Connect with your audience + create posts that stand out. Track engagement stats and stop guessing at what will (or will not) resonate with your followers. Utilize your social profile reports to identify top content AND start creating posts you know your audience will love. Get social profile reports delivered right to your inbox with scheduled reports. Create and schedule easy-to-understand reports to your team + stakeholders on a weekly or monthly basis. Giving everyone a pulse on your Facebook, Twitter, Instagram and Pinterest performance. Just log into your account and find Social Network Reports in your analytics pane: Then, click on your selected network and get a detailed performance breakdown for each channel: Social Campaign Reports But wait, there's more. Our new Social Campaign Report lets you create social media reports for each social media campaign you create. The best part? This report will pull data from any social media campaign you create in . With this report, you'll be able to: Get actionable data on every social campaign. Gone are the days of manually gathering data for every social media campaign you published.   Compare social campaigns to one another.  Want to compare a current campaign to the one you did last year? Now you can. (And you get to avoid scrolling through hundreds of posts manually!) Filter campaigns by content type.  Need to see how your blog post campaigns are doing? Filter them all out automatically. Best of all, you can try it free for 14 days. What are you waiting for? Need social media marketing report automation? Try .Now, Let’s Walk Through How To Use Your Free Report Templates The next part of this post will walk you through what each section of the report template means and how to explain the data to your team. Social Channel Reach Social channel reach data talks about how many people saw your post in their newsfeeds. They don’t have to interact with your post at all in their feeds; they just need to scroll past it. So why should you care about reach? Reach can tell you how many eyes have seen your content, which in turn can help your team establish on average how many people see your content. As you enter your data into the table, the graph below will adjust: To enter your data: Gather all of the new reach totals for each of your channels. Record them in a separate spreadsheet to enter in later. Take last week’s reach for one channel and divide it by new reach. Subtract that number from 100 and that will be your new percent of change. Enter in the new reach total into your chart after the new percent of change has been recorded. To Fill This Out: Gather your reach data and enter it into the chart above. Keep track of your previous week’s data to find your percent of change. Social Channel Shares Social shares are a part of both your weekly report and quarterly report templates. Shares happen any time an audience member shares your content to their newsfeed. Why should this matter to your team or client? Shares help show your team that your audience is finding value in your content. The more often you can provide that value to your audience, the more you create a relationship with them. Social shares in your weekly report are only going to indicate changes over the past week: While your quarterly report will show the volume of shares over four consecutive quarters and will look like this in your report: It is important to note that Instagram will not show shares data because as of right now you cannot share other people’s Instagram, except through third party apps. Before you continue, you may have noticed that the bottom of your graph has a legend that says Date Range at the bottom. You may notice  that changing the labels in your chart does not modify the labels on the graph. To update those labels, click on the chart and select, Select Data in the graph menu: A window will appear, and you’ll be able to adjust your dates in the column marked Horizontal Axis: Once you click OK, your graph should update. To Fill This Out: Gather your shares data for the new week as you did for your reach. Keep track of the previous week’s data to find your percent of change. To fill out your quarterly chart, you can move the previous week’s data down a week to make room for new data. Both graphs should update automatically. Social Channel Likes Likes refer to the number of times that people have interacted with your content by â€Å"liking† it. But why would the number of likes on your content matter? Much like when people share your content, liking your content means your audience made a connection with it. Likes allow you to make sure that your topics are on track with your audience preferences. In your weekly report, your chart will look like this: In the quarterly report, your chart will look like this: To Fill This Out: Gather your like data for the new week. Just as you did with your previous two graphs, keep track of the previous week’s data to find your percent of change. To fill out your quarterly chart, you can move the previous week’s data down a week to make room for new data. Social Channel Comments Social channel comments are another engagement metric that can help show your team and clients that what you’re publishing is connecting with your audience. You can add this into your weekly report if you so choose, however for these templates we’ve only included it in the quarterly report, which looks like this: To Fill This Out: In your quarterly report, you’ll be entering in data that you’ve gathered over the previous three quarters. To fill in this chart, move the previous three-quarters  of data back a space to make room for your new data. Remember to update the date ranges at the bottom of your chart using the same techniques shown earlier. Social Channel Follower Growth The next set of statistics you’ll learn how to record involves how many followers your social channels have gained. Why would these statistics be relevant to your team? The more followers your social channels gain, the more eyes see your content. The more eyes that see your content, the higher probability you’ll have of creating conversions. Plus if you’re gaining a following from fans in your industry or with people that are interested in your company, that means that your content is connecting with the right people. Your follower growth per channel will look like this in your weekly report: It’s important to note that your follower growth in the weekly reports tracks growth over the last four weeks. The quarterly report follower growth chart will look like this: To Fill This Out: Gather your data for the new week. Once you have that done, move your previous three weeks of data back a week in your chart to make room for the new week’s data. You can update the legend in your chart to reflect the new weeks.To fill out your quarterly chart, you’ll use the same process, however, remember the data for this graph should be reflecting every quarter, not every week. Top Posts Per Channel The top posts per channel are a key statistic that you can record both weekly and quarterly in your report templates. Why would tracking your top posts be an important part of the data that you show your teams or clients? Because top posts indicate what types of content are connecting with your audience. If you post videos once every few weeks and that video turns out as a top post every time one is sent, it could be an indicator that it’s the kind of content your audience is looking for. In your weekly and quarterly reports, your top posts will look like this: To Fill This Out: Screenshot each of your top posts per channel. Enter those screenshots into the white boxes in your template. You may need to adjust their sizing to get them to fit. Then enter the corresponding data for each post. Every social network should have that information displayed in the in-app analytics. Social Media Channel Summary The next part of your report process is going to involve just your weekly report. The totals section is meant to help you track your growth of likes, followers and reach over the course of a month. This small snapshot allows you to track spikes in growth giving your team a chance to analyze what happened over those four weeks to cause the rise. In your weekly report, your total section looks like this: To Fill This Out: You probably know the drill for this by now. To fill out this section, move your previous week’s data back a spot to make room for new data. No sweat, right? Social Channel Posts Published The number of social media  posts  that you have sent is going to be recorded in your quarterly report, not your weekly report. You could add in a section for this on your weekly report, however, if your company maintains a consistent posting schedule, it could get repetitive for your team. Your messages data will look like this in your report: To Fill This Out: Once you’ve gathered the data for each of your networks, you can move your previous quarter’s down to make room in your chart for the newly collected data. Social Media Traffic Social media traffic is divided into two different sections for your reports. The first section involves how often your social channels are causing your audience to click to your website. Why is traffic important? Traffic drives people to your website, which in turn should create conversions. The more people you can drive to your website, the more likely you are to create a conversion. Mo’ conversions, mo’ money. In your weekly report, your traffic chart will look like this: In your quarterly report, your traffic chart will look like this: To Fill This Out: Gather your traffic data and enter it into each chart. Your pie chart should adjust based on entered data. The second part of your traffic data is going to involve recording your highest trafficked content, once a quarter. In your quarterly report, you’ll find a section for highest trafficked content. It will look a lot like your top content posts section with space allotted to insert screenshots of your post and record the amount of traffic that those posts generated: To Fill This Out: Screenshot your posts and insert them into the appropriate boxes. Social Media Conversions The second last step in your social media weekly report and the second to last step in your quarterly report will involve reporting your conversions. Conversions are the number of times that your audience members follow through and complete an action that you wanted them to. Conversions can be anything from email sign-ups to buying a product. In your weekly report, your conversion chart will look like this: In your quarterly report, they’re going to look like this: To Fill This Out: You’re going to need the conversion data for each channel, which you can usually find in Google Analytics. Move your data back a week (or a quarter depending on which spreadsheet you’re in) and your graph will adjust automatically. Social Media Clicks The last step in your weekly report will involve tracking the number of clicks that your content has received on each channel. Aren’t clicks and traffic the same thing? Not exactly, clicks can refer people to places outside your website, especially if you’re posting curated content. Tracking your clicks in your weekly report is going to look like this: To Fill This Out: Gather you clicks data from each post that you sent out in the past week. Most of that data will be found in your in-app analytics. Enter the data into your chart and wait for the graph to manually adjust. Top Landing Pages The last step in your quarterly report is going to involve tracking the top three landing pages for each social media channel that you are active on. Tracking your landing pages can show where your audience is ending up the most often on your website. If it’s where you need them to go, great! If not it may be time to rethink where their initial landing point on your website is. Your top landing pages are going to look like this in your report: To Fill This Out: Pull your top landing pages out of Google Analytics and insert each  URL into each  box. Social Analysis Okay, so we’re not quite done yet! The *actual* last part of your report is going to involve writing summary notes or details that aren’t explained in the report. This section can be whatever you need it to be in to explain the data to your team: To Fill This Out: Record any observations or analytics that we’re covered in the report that your team needs to know. Wanna Know How We Can Make That Process Even Easier? has its own social media analytics functionality and exportable Social Engagement Reports  that make all this work even easier to complete.    Talk about a time saver. Ready to automate your social reporting schedule? Start your free trial and see how can help.

Disablitly and Programs essays

Disablitly and Programs essays Communism was established in China in the year of 1949. This is when Mao took control of mainland China, and acquired the title of the former Chairman of the People's Republic. During this time, Mao tried to establish such things as the Great Leap Foward and the Cultural Revolution. During his leadership, he lied to many people on many occasions. When he said that it was not possible for 20,000,000 million people to die in the famine, it has been proved that there has been that and many more. Anyways, most of Communist China followed with blind devotion, like it was their only solace to their pitiful lives. Now everything was owned by the government in communism. Now China is the most powerful communist country in the world. They still are considered a country, controlled by rich wealthy business men, who are controlling poor, hungry, blinded citizens. China heavily relies on such countries in Asia. China keeps the people happy, because the people do not know any better than to hav e capitalism. The government has corrupted them into thinking that communism is the only way, and that the US's capitalism, is simply the bad way out. Relations between the US and China have their ups and downs. Mao was the man that established communism in the country, and many leaders afterward have simply followed his footsteps. During the time that he was leader, he had poor leadership, but again, the people had such a blind devotion for him that they followed his command. Friends turned against friends, people started to divide. Currently, China is in poor economic state. They have too many people to support everyone of them. But communism makes it so that they are all happy. The Great Leap Forward took two forms: a mass steel campaign, and the formation of the people's communes. On the one hand, all the people in the country were organized to help produce the amount of steel that was needed to attain the goal of surpassing England. Life was mil...

Health Service Provision for Older Patients Essay

Health Service Provision for Older Patients - Essay Example The current rise in elderly population due to improvements in health care systems (WHO, 2006) has caused an increase in the number of patients suffering from dementia and hence more research, education, understanding and training with regard to management of dementia patients in hospital setting is warranted. In this essay, the most common cause of dementia in the elderly, Alzheimer's disease, will be discussed through review of literature. The signs and symptoms of the disease, the pathophysiology and various aspects of nursing intervention will be elaborated. Alzheimer's disease Alzheimer's disease (AD) is a common degenerative disease of the brain that leads to dementia (Anderson, 2010). Infact, it is the most common cause of dementia and is incurable. The disease is an acquired condition in which there is impairment of cognition and behavior of the individual that is severe enough to disrupt normal occupational and social functioning of the individual. AD is a major public health problem associated with significant morbidity, impairment and economic consequences (Anderson, 2010). More often than not, the disease is mainly diagnosed after 65 years of age, although, an early-onset variety of AD does exists which presents much early. According to Brookmeyer et al (2007), 1 in 85 people in the world are likely to suffer from AD by 2050. The course of the disease is different for different individuals and thus is the prognosis. The most common early symptom, which is often ignored as an aging feature or stress consequence is the lack of ability to acquire new memories. Other symptoms include changes in cognition and behavior of the individual like irritability, confusion, aggression, mood swings, breakdown in language, withdrawal and long-term loss of memory. As the age advances, various functions of the body are gradually lost, terminating in death. AD imposes severe burden on the caregivers and can influence various aspects of the life of the caregiver detrime ntally. Diagnosis of AD is mainly established through tests for cognition and assessment of behavior. Brain scan is often used as an adjunct to establish the diagnosis. The mean life expectancy of the individual following the diagnosis is about 7 years (Molsa et al, 1995). Pathophysiology The exact cause of AD is still not understood well and there is no treatment which can either cure the disease or prevent the progression of the disease. Even the prevention of the disease is unknown although some researchers are of the opinion that regular exercise, balanced diet and mental stimulation prevent AD (Anderson, 2010). There is some evidence to tell that AD is associated with tangles and plagues in the brain (Ding et al, 2007). Previously, it was hypothesized that decrease in the synthesis of acetylcholine causes the disease. Infact, several treatments for AD were based on that. However, since patients did not respond well to those treatments, the hypothesis could not be maintained. Su bsequently, the amyloid hypothesis was developed, according to which, deposits of amyloid beta were the cause for development of the disease.

The Relationship between Eliezer and his Father Essay

The Relationship between Eliezer and his Father - Essay Example Hence, in the beginning of Night, the relationship between Eliezer and his father is one of respect and obedience rather than love and affection. Then the members of the family separate from each other and Eliezer and his father arrive at the camp. Here for the first time, Eliezer sees his father cry for him. He cries for the fate that awaited his son and wished that he had gone with his mother (Wiesel 30). During this stage of the novel, Eliezer notices his father’s love for him and he reciprocates it appropriately with care and affection. Eliezer realized that the only reason his father wanted him to be with his mother because he does not have the strength to see his own son being assassinated in front of his own eyes (Wiesel 30). During these tough times, they are a source of support for each other. The relationship between them changes from one of respect to one of affection and care. However the cruelties around them make a profound impact on their relationship. In spite of all the negativities, Eliezer clung onto his father for support and believed that their bonding and love was more important than self preservation. This event actually symbolizes their future relationship and comes as a warning to Eliezer that he should love and care for his father even during the hardest of times (Wiesel 48).